Buffalo fashion with an Indonesian flare

“Fashion is constantly changing. Buffalo is open minded to different cultures and fashion is influenced by those cultures” says Novi Paluch, owner of a small clothing store called ‘Sasmita Batik Indonesia’, located in the Market Arcade downtown Buffalo. Novi moved to the United States in 2009 and short after, she opened her small clothing and tapestry boutique as an immigrant entrepreneur.

Inspired by her mother who was designing clothes back in Indonesia, Novi got influenced into the fashion business and felt that Buffalo was the perfect place to start her dream of being a small business owner. She learned a love of fashion from her. Novi described feeling underestimated when she began, but felt that as Buffalo develops, so could her budding business.

Novi has discovered a fashion niche in Buffalo, designing ‘Batik’ fashion. “It’s unique and I have yet to see it sold in any other fashion boutiques in Buffalo.” Batik is a technique of wax-resist dyeing that is applied to cloth. The applied wax resists dyes and therefore allows the artisan to selectively color the cloth by soaking it in one color, removing the wax with boiling water and repeating with multiple colors. Batik is a traditional method used in Indonesia, Malaysia, Singapore, India, Sri Lanka, Philippines and Nigeria. Novi describes her designs as “simple, buffalo infused style with soft wearable fabric.” Novi’s bestselling designs tend to be her tapestries that often focus on animals and flowers, which are representative of Java, the region of Indonesia that is known for its love for animals. The people of Java believe that animals are equal to humans and should be treated as so. Novi’s designs reflect the rich cultural heritage that she came from and wants to share with Western New York.

Novi’s designs have been featured in several Buffalo fashion shows, including the upcoming fashion show hosted by Buffalo New Generation, and features new youth talent and models age 17-25. As Novi continues to showcase her designs, it should come as no surprise that her business is flourishing. She hopes to expand her business to designing furniture by 2016 and looks forward to it as a new challenge. “Business doesn’t come without challenges” she says.” Competition is a challenge but I look forward to it, it helps me grow and improve” she concluded under a visibly entrepreneurial spirit.

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